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Cookie Policy

This site only uses the storage it needs to work. Analytics cookies (Google Analytics, Microsoft Clarity) and marketing cookies (Google Ads) are set only after you agree to them in the cookie banner. Refusing is as easy as accepting, and you can change your choice at any time using the “Cookie settings” link at the bottom of every page.

What cookies and similar technologies are

A cookie is a small text file a website saves in your browser. Similar technologies — browser “local storage”, tracking pixels and scripts from other companies — work in a comparable way, so this policy covers them too and calls them all “cookies”.

Some cookies are strictly necessary: without them the site, its forms or your saved choices would not work. Under the Turkish Personal Data Protection Law No. 6698 (KVKK) and the KVKK cookie guidelines, the EU ePrivacy rules and GDPR, and the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, every other cookie needs your prior, active consent. Continuing to browse the site is not treated as consent.

Cookie list

Cookies we use, why and for how long

Durations are the providers’ defaults. Cookies marked as third-party are set on the provider’s own domain.

Cookies and similar technologies on jfsclinic.com
NameProviderPurposeDuration
Strictly necessary — always on
jfs_cerezJFS Clinic (local storage)Remembers your cookie choice so the banner does not appear on every page12 months, then we ask again
jfs_paraJFS Clinic (local storage)Remembers the currency you chose for package prices (£, € or $)Until you clear your browser storage
Analytics — only with your consent
_gaGoogle Analytics 4 (Google)Tells visits from different browsers apart so we can count visitors2 years
_ga_<ID>Google Analytics 4 (Google)Keeps the state of your current visit2 years
_clckMicrosoft Clarity (Microsoft)Keeps the Clarity user ID and preferences for this site1 year
_clskMicrosoft Clarity (Microsoft)Links the pages you view in one visit into a single session1 day
CLID, MUID, ANONCHK, SM, MRMicrosoft Clarity / Microsoft (third-party)Recognise the browser across visits and Microsoft sites; used by Clarity to build session recordings and heatmapsUp to 1 year
Marketing — only with your consent
_gcl_au, _gcl_awGoogle Ads (Google)Records that you arrived from one of our ads, so we can see whether the ad led to an enquiry90 days

Microsoft Clarity records how pages are used — clicks, scrolling and mouse movement — to produce heatmaps and session replays. Clarity is configured to mask the text on the page and anything you type into forms, so it is not recorded. We do not use cookies to show you personalised advertising on this site.

Your choices

When you first visit, a banner asks for your choice. “Reject all” and “Accept all” are on the same layer and have the same weight; “Manage choices” lets you switch analytics and marketing on or off separately. Until you choose, no analytics or marketing tool is loaded at all.

You can change or withdraw your consent at any time with the “Cookie settings” link at the bottom of every page, or with the button below. Withdrawing consent does not affect processing that took place before it. When you withdraw, we delete the cookies set on our own domain; cookies set on a provider’s domain (for example Microsoft’s) can only be removed in your browser settings.

Open cookie settings

You can also block or delete cookies in your browser. Blocking strictly necessary storage may stop the site from remembering your choices.

Patient videos and fonts

Videos. Patient story videos are hosted on YouTube. We show a still picture first; the YouTube player (from youtube-nocookie.com, Google’s privacy-enhanced mode) is only loaded when you press play. Once it loads, YouTube may store data in your browser and receives your IP address, under Google’s own privacy policy.

Fonts. The site’s typefaces are currently loaded from Google Fonts, which means your browser sends your IP address to Google when a page opens. We plan to serve the fonts from our own server so that no request goes to Google.

Transfers outside Türkiye, the UK and the EU

Google and Microsoft process analytics and advertising data in the United States and other countries. These transfers only happen if you accept analytics or marketing cookies. Transfers abroad take place only on the legal grounds set out in Article 9 of the Turkish Personal Data Protection Law No. 6698. More detail is in our privacy notice.

Changes to this policy and contact

If we add or remove a tool, we update the list above and ask for your consent again. Questions about cookies or your personal data can be sent to info@jfsclinic.com or by post to JFS Clinic, Karşıyaka Plaza, Soğukkuyu, 1595. Sk., 35090 Bayraklı / İzmir, Türkiye.

Last updated: 3 October 2026.

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